Privacy policy

Last Updated: March 2025

VELOCEZZA ("we," "us," or "our") operates this online store and related services collectively referred to as the "Website." We are based in the United Kingdom and act as the data controller for the personal information you provide to us.

By accessing or using our Website, you confirm that you understand and agree to the data handling practices described in this Privacy Policy. Adapted from your provided example.

1. ABOUT US

VELOCEZZA

Company Name: ELISA DI XIA AIFEN

P.IVA: 13828030968

Address: VIA BORSIERI PIETRO 11, 20159 Milano, Italy

Email: info@velocezza.com

Phone: +447576021283

2. INFORMATION WE COLLECT

The personal information we collect depends on how you use and interact with our Website and may include:

Personal & Contact Details: Your name, email address, phone number, delivery address, billing address, and other information needed to process your order.

Purchase & Transaction Data: Products purchased or returned, order totals, payment references, delivery details, and partial payment card details. Full card details are processed securely by our payment providers and are not stored by Velocezza.

Account Information: If you create an account, we may collect login details, account preferences, saved addresses, and shopping history.

Customer Support Communications: Messages, documents, photos, attachments, or other details you provide when contacting our customer service team.

Technical & Usage Information: IP address, browser type, device information, operating system, pages visited, time spent on the Website, referral sources, and information collected through cookies or similar technologies.

3. HOW WE COLLECT YOUR INFORMATION

Directly from you: When you place an order, create an account, subscribe to emails, complete forms, or contact our support team.

Automatically: Through cookies, tracking pixels, analytics tools, and similar technologies when you browse or use our Website.

From third parties: From trusted partners and service providers who assist us with payment processing, shipping, marketing, fraud prevention, and website analytics.

4. WHY WE USE YOUR DATA AND LEGAL BASIS (GDPR ARTICLE 6)

We process your personal data for the following purposes:

Order Processing & Customer Account Management (processing purchases, arranging delivery, managing returns and exchanges, and providing customer support) — Legal basis: Performance of contract (Art. 6(1)(b)) and legitimate interests (Art. 6(1)(f)).

Payment Processing & Fraud Prevention — Legal basis: Legitimate interests in protecting our business and customers (Art. 6(1)(f)) and compliance with legal obligations (Art. 6(1)(c)).

Website Improvement & User Experience (monitoring performance, resolving technical issues, improving features, and understanding how customers use our Website) — Legal basis: Legitimate interests (Art. 6(1)(f)).

Marketing & Promotional Communications (sending newsletters, offers, product updates, recommendations, and advertising content) — Legal basis: Your consent where required by law (Art. 6(1)(a)); otherwise our legitimate interests (Art. 6(1)(f)). You may opt out at any time.

Legal & Regulatory Compliance (maintaining tax records, fulfilling accounting obligations, responding to legal requests, and protecting our rights) — Legal basis: Legal obligation (Art. 6(1)(c)).

5. COOKIES & TRACKING TECHNOLOGIES

Our Website uses cookies and similar technologies to:

Enable essential Website functionality
Remember your settings and preferences
Analyze visitor activity and Website performance
Provide relevant advertising and marketing content
Improve the overall shopping experience

Where required by law, we will request your consent before using non-essential cookies. You can manage your cookie preferences through our cookie banner or your browser settings. Please note that disabling some cookies may affect the functionality of the Website.

6. DATA SHARING & DISCLOSURE

We only share personal information where necessary to operate our business and provide our services:

E-commerce Platform: Shopify provides hosting, checkout, order management, security, and related platform services.

Payment Providers: Process payments securely and assist with fraud detection.

Shipping & Delivery Partners: Fulfill orders, manage deliveries, and support returns.

Technology & Analytics Providers: Support email services, analytics, cloud hosting, advertising tools, and Website performance.

Professional Advisors: Lawyers, accountants, consultants, and compliance advisors where required.

Business Transfers: If Velocezza is involved in a merger, acquisition, restructuring, or sale of assets, your personal information may be transferred as part of that transaction.

We do not sell your personal data to third parties.

7. INTERNATIONAL DATA TRANSFERS

Some of our service providers, including Shopify and related partners, may process your personal data outside the United Kingdom or European Economic Area. Where this happens, we take steps to ensure appropriate safeguards are in place, such as Standard Contractual Clauses or other legally approved transfer mechanisms.

If you would like further information about these safeguards, you can contact us at info@velocezza.com.

8. DATA RETENTION PERIODS

We retain your personal information only for as long as necessary for the purposes described in this Privacy Policy and to meet legal, tax, accounting, and regulatory requirements. Typical retention periods include:

Financial & Transaction Records: Kept for up to 10 years where required for tax and accounting purposes.

Account Information: Retained while your account remains active and deleted or anonymized after extended inactivity, unless we must keep it for legal reasons.

Customer Service Records: Kept for up to 3 years after the support case is closed, unless longer retention is required for disputes or legal matters.

Marketing Consent Records: Retained until you unsubscribe or withdraw your consent. After withdrawal, your details may be kept on a suppression list to ensure you no longer receive promotional messages.

9. YOUR PRIVACY RIGHTS

Under UK GDPR and EU GDPR, you may have the following rights:

Access: Request a copy of the personal data we hold about you.
Correction: Ask us to correct inaccurate or incomplete personal information.
Deletion: Request deletion of your personal data in certain circumstances.
Restriction: Ask us to limit how we process your data.
Objection: Object to certain processing activities, including some marketing uses.
Data Portability: Request your data in a structured, commonly used, machine-readable format.
Withdraw Consent: Withdraw your consent at any time where consent is the legal basis for processing.

To exercise your rights, please email info@velocezza.com. We may ask you to verify your identity before responding to your request. We aim to respond within one month. For complex requests, this period may be extended by up to two additional months where permitted by law.

You also have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner's Office (ICO). If you are located in the EEA, you may contact your local data protection authority.

10. CHILDREN'S PRIVACY

Our Website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided personal data to us, please contact us immediately at info@velocezza.com, and we will take appropriate steps to delete the information.

11. AUTOMATED DECISION-MAKING & PROFILING

We do not use automated decision-making or profiling that produces legal effects or similarly significant consequences for you, as described under GDPR Article 22.

12. THIRD-PARTY PLATFORM

Our Website is powered by Shopify, which provides hosting, checkout, analytics, order processing, payment infrastructure, and security services. Shopify may process personal information on our behalf and may also act independently for certain platform-level or aggregated data.

For more information, please review Shopify's Privacy Policy and Privacy Portal.

13. POLICY UPDATES

We may update this Privacy Policy from time to time to reflect changes in our business operations, Website features, legal requirements, or data protection practices. Any updates will be posted on this page with a revised "Last Updated" date. Where required by law, we will provide additional notice for significant changes.